In light of the popularity of youth-heavy social networking websites (Americans ages 18-29) and an excess of review-based websites, online reputation management techniques and technologies are critical for lawyers looking to ensure their good name, market their practice, gather competitive intelligence, and find evidence in litigation.  According to the 2010 Legal Technology Survey Report: Web and Communication Technology volume, lawyer respondents have reported a noted increase in the use of the social web for professional networking (76%), client development (42%), and case investigation (6%).

Your ideal clients will type in the name of your firm and/or each individual attorney when they begin their search for a law firm to handle their legal problem. What will they find about you?  One negative “hit” within your top search results (generally on the first page) can cost you thousands of dollars in lost business.  And what’s worse, a bad review may encourage other frustrated clients to also leave a negative comment. As such, lawyers and law firms have no other option but to pay close attention to their online reputation and manage it effectively. Unlike other types of businesses, a lawyer’s individual name is extremely important, which means it is imperative that lawyers continuously maintain and improve the quality of online profiles, blogs, personal websites, and biographical content.  Google, Bing and Yahoo can be your most effective sales tool; however, you need to take action and be in control of the search results for your name and present yourself in a positive light by highlighting accolades and credentials.

For a lawyer, negative online content may consist of:

• Bad Reviews / Complaints
• Outdated Information
• Misleading Information

On today’s social web, you must control the conversation about you.  Your good name is online and on the line.

This risk-free campaign has been designed in order for new SMB clients to test Google AdWords and find out if a “pay-per-click” marketing strategy is an effective lead generation tool.  Most businesses struggle during the first few weeks of a Google AdWords campaign because they are often learning about user search habits and lead conversion.  It can be a very expensive experience.  This package provides for a more cost-efficient testing period and gives Reputation Line the ability to assess the content and ads that will attract more quality leads or sales for their SMB clients.

This special Google AdWords campaign will include:

• Free setup of Google AdWords account by an internal Google team.
• Free management of the Google AdWords account for the first month of service by an internal Google team.
• $100 voucher toward click charges.

Over the past few months, Reputation Line has worked intensively with Google to create a marketing package that would attract new SMB clients to Google AdWords, an already popular service that lets businesses create and run ads on Google and their large advertising network.

Google AdWords ads are displayed along with search results when someone searches on Google using specified keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the organic search results.  Aside from the traditional “Sponsored links”, businesses can also use AdWords to display ads on Display Network sites in the growing Google Network.  The Display Network even gives businesses the ability to target placements where they’d like the ad to appear, or let contextual targeting match the keywords to content.

Reputation Line, Inc. provides a comprehensive consulting-based online reputation service that monitors, builds, and manages global and/or local brand presence. We excel at improving our client’s ability to make a positive impression to all who encounter a company’s digital assets — from client reviews to blog posts, from social media channels to search engines.  We have a firm grasp of the complex matrix of factors that contribute to the creation and constant change of a business’ online reputation.

Contact Reputation Line at (212) 359-9363 to find out about this special offer and for a free online reputation report to help you start to monitor, build, and manage your online reputation.